What does “organic certification” actually involve?
Organic certification is a formal verification process that confirms a farm or business complies with an approved organic standard.
This includes:
- On-site audits
- Review of farm practices and inputs
- Verification of records and traceability
- Ongoing annual reassessment
Certification is not a one-off event — it is a continuous compliance system.
How do I start the certification process?
The process typically follows these steps:
-
Initial enquiry
Contact the Organics team to discuss your operation and goals. -
Application submission
Provide details about your farm, production system, and intended markets. -
Organic Management Plan (OMP)
Develop a documented plan describing how your operation meets organic requirements. -
Initial audit
An auditor assesses your farm, systems, and records. -
Certification decision
Certification is granted once compliance is verified.
What is an Organic Management Plan (OMP)?
The OMP is a core requirement of certification.
It documents:
- Farm layout and production systems
- Input use (fertilisers, animal health products, etc.)
- Risk management (e.g. contamination, neighbours)
- Record-keeping systems
It is a living document and must be updated regularly.
How long does it take to become certified?
That depends on the nature of your business. Some rough guidelines are, up to two years for livestock, two years for annual horticulture crops and three years for perennials but these are subject to individual variables such as:
- Land history (typically 3 years since last prohibited input)
- Livestock status
- Complexity of the operation
Some farms may already meet requirements and move quickly, while others require a staged conversion. Farms that are in a transition stage and have been using organic practices for a period of 12 months or more may label their products as “conversion to organic” provided all requirements are met.
If I have already been implementing organic practices, can my certification period be shortened?
Yes. In this situation you should request an affidavit to legally declare that you have implemented organic practices and subject to an auditor’s inspection and soil tests your conversion period may be shortened.
Do I need to stop farming while converting?
No — farms continue operating during conversion.
However:
- Products may not be sold as “organic” until requirements are met
- Some products may be sold as “in conversion” depending on the programme
Do I have to convert my entire property all at once?
No, but all organics including land, production areas and storage facilities must remain separate from non-organic areas.
What standards can I be certified to?
Certification may cover multiple standards depending on your market:
- New Zealand domestic organic programmes
- Export standards (e.g. US, Canada, EU)
- International frameworks aligned with IFOAM – Organics International
Your certification scope should match your target market.
What are the main compliance challenges?
Common challenges include:
- Input approval (especially animal health products)
- Record-keeping discipline
- Managing neighbouring contamination risks
- Feed sourcing (particularly for livestock systems)
Early planning reduces these risks significantly.
Who should be involved in the process?
Successful certification typically involves:
- The farmer/operator
- Veterinarian
- Agronomist or consultant
- Certification body (e.g. AsureQuality)
Organic systems require a whole-of-system approach.
I have returned my Registration Form and Management Plan/s, when can I expect an auditor to visit me?
Once you have returned your Registration Form and Management Plan/s AsureQuality will contact you to arrange an audit date. You can expect an auditor to visit within approximately three months.
How often will I be audited?
Audits occur annually as part of the certification process but in addition to this AsureQuality is required to conduct unannounced audits on 10% of certified operations every year.
Is AsureQuality’s certification internationally recognised?
Yes, the AsureQuality Organic Standard is MPI and IFOAM (International Federation of Organic Agricultural Movement) accredited and based on the EU Regulations as well as the Australian National Standard. This gives AsureQuality certified products access to organic markets worldwide.
If I am currently certified as organic, can I transfer this to the AsureQuality Organic Standard?
Yes, if you meet the AsureQuality Standard you can have your organic status transferred.
Does being organic involve more than just the elimination of synthetic pesticides and fertilisers?
Yes, an organic certification assures consumers of much more than food that is free of synthetic pesticide and fertiliser. An organic certification includes a broad range of requirements such as the implementation of sustainable growing practices, the omission of genetically modified organisms, and that animals are raised in a humane manner, fed only organic feed and are given no synthetic hormones or antibiotics. Although the use of antibiotics is prohibited, animal health is of great importance and every attempt possible should be made to minimise stress to the animal, such as ensuring appropriate density of animals and responding rapidly to those sick or injured.
How can I let people know I am Certified Organic?
AsureQuality have signs and logos you can use to let people know you are certified full organic, or in conversion. You can apply for our logo to print on your packaging using the Logo Licence Application Form in your pack.
The signs are ideal for putting on your gates and boundaries to let your neighbours know that you are organic. They are also good for taking to trade shows, or putting in your organic store. Your first full, or in-conversion organic sign from AsureQuality is free, with each subsequent sign being $65 excluding GST.
Signs can be ordered from organic@asurequality.com.
I have been provided with an AsureQuality Certified Organic logo. Can I change the logo to suit my packaging?
The AsureQuality Organic logo is available in a range of formats, both in colour and black and white but you need to adhere to the guidelines and minimum logo size. All information regarding the use of the AsureQuality logo is in the licence agreement that is included in this pack.
What happens if I want to go organic and my neighbour isn’t?
An agreement with your neighbour needs to be made so that any effects they may have on your property can be minimised. Measures that could be implemented include spraying when there is no wind or the wind is blowing in a favourable direction, planting hedges or having buffer zones between the properties.
I live in a very remote area; will an auditor be able to visit me?
Yes, AsureQuality have organic auditors that cover all of New Zealand and even do audits for overseas organisations on request.
Common misunderstandings
“If a product is natural, it must be organic-approved”
Incorrect. Approval depends on the standard, not whether something is “natural”.
“I can use a product and ask for approval later”
Incorrect. Approval must be obtained before use.
“Once certified, I don’t need to keep updating anything”
Incorrect. Certification requires ongoing updates and annual audits.
When should you contact the Organics team?
You should contact AsureQuality if:
- You are unsure about a product or input
- You are planning changes to your system
- You want to add a new certification scope
- You are preparing for audit
Key takeaways
- Organic certification is a system, not just a label
- Planning and documentation are critical
- MyOrganics is central to managing compliance
- Always verify inputs before use
- Engage early with your certification body